Taking a step in that direction on Wednesday, it started issuing the digital equivalent of the money it hopes will power that system. Ultimately, it plans to build a system in which those payments are funded by some of the ads you see. But the startup doesn't want to rid the world of ads, only to come up with a system that delivers them with more privacy and security and fewer middlemen.īrave already lets you contribute payments to publishers and, more recently, YouTube stars who sign up with Brave. The Brave browser blocks ads and ad trackers by default, a move that makes pages load faster and eliminates some prying into our lives online. Brave Software has embarked on the next phase of its plan to get you to use its browser - and to build a privacy-first alternative to today's online ad industry.
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